Marketing 360®

Get more leads with the #1 marketing platform® & website designs for pest control companies.

The best marketing platform & websites for pest control companies.

Pest Control Marketing 360® is the best marketing and website platform for pest control companies. Hands down, no other marketing solution, service or software does everything the Marketing 360® platform does. Marketing 360® is extremely affordable and has plans to fit any size budget or marketing area. Pest Control Marketing 360® is a turnkey, fully managed solution. Work with a dedicated Marketing Executive who is a certified digital marketer for pest control companies. Generate more exclusive leads and sales with the software and services built within the Pest Control Marketing 360® platform.

Plans & Pricing

Included in the most powerful
marketing platform for pest control companies.

The Pest Control Marketing 360® platform is an intelligent combination of digital marketing software and dedicated marketing services. It's extremely affordable, powerful and full-service. There's simply nothing else like it.
It's everything you need to generate your own pest control leads and grow your company.

UXi® Rainmaker Websites

Convert more visitors into leads by leveraging the best pest control websites & landing pages.

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Natural Listing Ads®

Earn more organic leads & higher keyword rankings with the leading SEO program for pest control companies.

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Top Placement Ads®

85% of pest control leads click on the top 3 ads on Google & Bing. Use the #1 program to get there.

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Retargeting Ads®

Leads visit many pest control websites before hiring one. Retargeting motivates them to hire you.

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Social Targeting Ads™

Understand the social profile of your leads & customers and use this data to capture new leads.

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Local Listing Ads™

Add, update, sync, enhance and monitor your business listings across hundreds of local sites.

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Top Rated Local®

Control your reputation online and protect your brand with the Top Rated Local® or National program.

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On-Demand Marketing Services

Leverage world-class marketing talent like marketers, designers, writers and video pros on demand.

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Contact Relationship Management

Manage your contacts with the easy to use and powerful Marketing 360® CRM.

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Social Media Management

Spend your valuable time running your business and let us take care of growing your social presence!

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Email Marketing 360

Easy to use, fully integrated tool for email marketing and automation.

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SMS

Easy to use, fully integrated tool for text message marketing and automation.

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Plans & Pricing

Plus, request a live demo.

Wow, it's easy.

With Pest Control Marketing 360®, all the work's done for you!

A dedicated Marketing Executive will manage and optimize your marketing campaigns and website for you. Simply login to Marketing 360® at any time to monitor results. Or, call or email your Marketing Executive whenever you'd like. Spend as much or as little of your own time improving your marketing and website by leveraging the power of the Marketing 360® platform and the talents and time of your Marketing Executive who is a certified digital marketing expert for pest control companies.

Pest Control Marketing That Leads the Competition

Lead generation, new business.  It’s the same old question:  where do we find our leads and new business?

Or, is this the wrong question?

With the information technology available at consumer’s fingertips, the better question to ask is:

How do we make sure pest control leads can find us?

Nowadays, people don’t save mailers.  They don’t write down phone numbers they see in ads or hear on the radio.  Heck, they don’t even look things up in the yellow pages.

When they have a need, they look-up services online.  Mobile phones.  Jump on the computer.  Today, you don’t even have to type.  You can just ask Siri or Alexa and the system will look it up for you.

And with something like pest control, the need is usually pretty immediate.  Once people realize they have an infestation, they’re searching for local pest control that minute.

The goal of the Marketing 360® is to get you in front of people doing searches for pest control, and to persuade them to contact you.

A straightforward idea with robust tools.  We create a pest control website template designed to be as effective as the best salesperson. We master Google search, and make sure your listings are ranking above your competition.  And we analyze data so we can do more of what works and less of what doesn’t.

Tips on Developing a Competitive Edge

There is no better lead than a lead with an immediate need.  A person who finds a huge wasps nest under their deck two hours before the family barbecue is a pest control lead.  Visibility and a strong value proposition have never been more important.

In your pest control business, it’s not hard to figure out what you’re competing for:  you want new jobs and a greater market share in your space.

But that’s not the pertinent question.  Instead, you need to ask what’s going to give you a competitive edge.  What are you going to focus on that’s going to help you gain market share over other pest control services in your area?

You might focus your competitive edge on:

  1. Pricing.  You’ll have to pay close attention to what your competition does with pricing, then count pennies in your business to offer the best pricing in the area.
  2. Attention.  You can focus on making the most noise and getting the most attention.  Advertise, network, publish, announce, yell, if need be.  No pest control lead will be unaware of you as an option.
  3. Reputation.  You develop the most trust of any pest control service.  You keep your promises and follow through with the best customer service.  You’ll always sacrifice minor profit to maintain trust.
  4. Expertise.  You know more about obscure pest infestations than anyone.  You have more credentials and equipment than anyone.  When people aren’t sure what their problem is, you’re the one they call.
  5. Innovation.  You may choose more humane or green ways to exterminate pests that appeal to a certain target audience.  Less risk for homeowners and pets is a seller.
  6. Generosity.  Today, you have to give to get.  You’ll make more connections and earn more trust if you’re generous with your information and time.
  7. Hustle.  Maybe your edge is you’re willing to work 14 hour days.  You don’t miss opportunities – in fact you make many of them happen.  Hustle is a sure fire advantage if you can keep it up.

You may do more than one of these, but it’s unlikely you’ll be successful trying to do all of them.  In today’s competitive markets, an edge comes from something specific you can really put your heart and soul into.  It’s not winner take all.  You’re trying to dominate a niche.

So choose something that fits your personality and work ethic.  If you want to work smarter instead of harder, make it happen.  If you’re quiet and don’t like to network, focus more on your expertise and innovation.  Make it something that fits you and allows your pest control services to thrive.

How to Use Testimonials to Gain Trust with Pest Control Leads

The best pest control leads come from unsolicited referrals.  When your customer is happy to recommend you to a friend, you have the hottest lead out there.  Your pest control website’s testimonial content is a digital form of the referral.

It’s well-know that customer testimonials make powerful lead-generation content.  Testimonials carry the influence of someone else who made a successful decision.  This content can be as powerful as any sales pitch, and when it’s done correctly it carries a lot of credibility.

You can get the “face-to-face” aspect of a referral into testimonials by adding a picture of the client.  For example, the accounting software Free Agent uses testimonials with images and videos effectively on several places of their website.

A testament to how powerful testimonials can be, they use a quote, image, and video as their main, homepage banner:

website testimonial

On their pricing backpage, they have another well placed testimonial with an image:

Screenshot_testpicture

Both of these testimonials are effective because:

  • They have short, plausible statements that focus on the benefits of the customer
  • They’re seamlessly designed into the page content and catch the eye with font and position
  • They use images of the person who gave the testimonial, lending credibility to the statement.

This website offers an excellent example of how to use testimonials to full effect.

If you want to get more leads from your pest control website, get some of your best customers to give you a short testimonial statement with a decent face-shot.  When a prospect reads that statement – and puts a face to it – they’ll be influenced.

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